The test Strengths Profile
Start with your top 5 VIA character strengths.
Not sure which format fits? Take the free VIA survey first — it shows the five strengths that define you most.
What the test gives
N° 01
A ranked list
The survey measures all 24 VIA character strengths and ranks them — your top five first.
N° 02
Not an interpretation
VIA gives you the list, not a reading of it as a brand. Turning strengths into positioning is a separate analysis.
How it runs
You take the free survey on viacharacter.org (registration required). At the end you receive a ranked list of your character strengths. VIA returns the list itself — connecting it to your brand positioning is a separate step.
Free · registration on viacharacter.org required
This is just the surface of your brand
A full Personal Brand Audit by Aksana Kniazeva draws on both instruments: the Rokeach values scale and your VIA character strengths profile. It includes: analysis of all 24 strengths, strategic positioning vectors, visual concept, individual recommendations.
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